Whether you’ve completely finished building out your GamePoint page or have simply started laying the groundwork, now is a great time to tell your sports fans about your upcoming launch.
Ideally, you’ll have a couple weeks to spread the word, or do a “soft launch” or teaser promotion before officially kicking off your GamePoint membership business.
Here are just a few reasons why it’s important to share the big news before your official launch:
It helps build momentum
Take a moment and think back to the last event you were invited to. Chances are, you heard about it at least a couple weeks ahead of time. Event hosts know that nobody will show up to their event if they wait to invite everyone until the day-of. The same is true of your GamePoint page. You can’t expect that people will show up when you launch your page if you didn’t give them a heads up about it ahead of time.
Use the time in between when you build your page and when you launch it to ensure that every facet of your community — from your inner circle of friends to your Twitter followers — knows that you are starting a GamePoint membership business. If you promote your launch in advance, you’ll be pleasantly surprised by the number of party guests who show up come launch day.
It will give your fans a chance to familiarize themselves with GamePoint
GamePoint may be a completely new concept to a lot of your fans, so it’s important that you make sure they understand how it all works before asking them to become your patrons. In the days leading up to your launch, promote a few athletes you admire on social media, share our explainer video and build the hype of joining your GamePoint community.
Also, consider running a Special Offer with the launch of your creator page. A Special Offer is a tool that allows you to offer a limited-time benefit to your earliest patrons, and it can go a long way towards building momentum and excitement within your fanbase.
You’ll improve your page
Were there any parts of building your page that you had trouble with? Maybe you got stuck trying to figure out what benefits to offer or you weren’t sure which part of your multifaceted creative outpourings your fans would be most excited in.
Even if you think you have an award-worthy GamePoint page on your hands, there’s always room for improvement. Asking your fans what they’d be excited to see/pay for before you launch your GamePoint page will net you a ton of great insights (and it will make your sports fans feel all warm and fuzzy that you care about what they think).
If you need some more tips for launching your athlete page, be sure to check out the Launch Day Checklist.